PRINS IP LAW FIRM

Protect, defend & enhance your innovations

Our expertise is global and integrated, protecting and defending your intellectual property rights for trademarks, technology patent and dispute resolution with a strategic, economic and managerial approach.

In Zurich, Geneva and Aargau

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Engineering

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Software

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Energy & Clean Tech

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Luxury & Fashion

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Start-ups & investors

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Healthcare & MedTech

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Food & Beverage

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Sports & adventure

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Latest newsTrademark
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Trademarks in the digital world – what difference ?

Trademarks in the digital world – what difference ?

From reserving your domain name(s) and creating a new website to setting-up your brand strategy via digital communication tools, your marketing & communication actions need to be aligned to your IP portfolio to back-up legal needs. There are several traps business regularly fall into, that one can easily avoid by adopting the following habits.

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Patents

The best protection of all technical inventions, patent rights very often represent the main assets of innovative companies.

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Trademarks

Besides all standard registration and maintenance services, PRINS distinguishes itself through its strategic and pragmatic approach: trademark rights are meant to support their owner’s commercial activity, online and offline.

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IP Enforcement

IP rights are a company’s assets and require careful consideration to support company value. PRINS assists you in optimizing this value by establishing licensing and franchising programs generating Return on Investment (ROI), by assessing your advertising campaigns and ensuring that all company data is secured according to the latest Data Protection law.

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