Intellectual property (IP) encompasses a wide range of creative and innovative works, from inventions and designs to literary and artistic creations. It is however not possible to claim a monopoly right over business ideas or concepts.
In the current economical context, starting or growing a business will undoubtfully raise the question of financing and securing the investments made into the business.
From reserving your domain name(s) and creating a new website to setting-up your brand strategy via digital communication tools, your marketing & communication actions need to be aligned to your IP portfolio to back-up legal needs. There are several traps business regularly fall into, that one can easily avoid by adopting the following habits.
